Identifying, Marketing, & Selling BIG to Your Perfect Clients

Identifying, Marketing, & Selling BIG to Your Perfect Clients

Bruce & Josh Hudson

   Do you really know WHO your perfect client is? Where they live, what they do for a living, their buying habits? There are common characteristics that EVERY perfect client has…

For more than 30 years Mastercraftsman Photographer Bruce Hudson and his Marketing Influencer Son Josh have studied and analyzed who their perfect clients are and what characteristics they possess. With their discoveries and documentation of these common traits they have been able to design and successfully target the segments of people in their area with effective marketing campaigns that are hyper targeted to these specific people. Their clients are loyal, see photography as art, and are willing to spend TOP DOLLAR on photographic art EVEN in this digital age of photography. In fact, the Hudson’s are more profitable than ever!

Topics Covered Include:

• ·     Who is YOUR Perfect Client
• ·     What Makes Them Your Perfect Client – HINT, it’s More Than Just $$$
• ·      Where are They & How do You Market to Them Correctly
• ·     15 Common Characteristics of Perfect Clients REGARDLESS of Your Area
• ·     Effective Marketing Strategies Both Online & Offline That Are Working
• ·     How to Use Social Media Correctly When Branding Your Business
• ·     Why Direct Mail to Perfect Clients is More Effective Than Ever – YES REALLY
• ·     Our 5 Step Consultation & Sales Process That Our Client’s LOVE
• ·     Selling to the Affluent – Becoming a Designer!
• ·     And MORE!

Unfortunately, too many photographers feel that professional photography is dead or close to dying. The Hudson’s feel that yes, the landscape of professional photography has changed, but there is ample opportunity and countless clients ready to invest in photography STILL! Finding perfect clients has been a passion of theirs for 30 + years and they are excited to share with the OPPA members their secrets for finding them!

PPA members who attend this workshop will receive 1 PPA merit

There will be a mid-day lunch break; lunch is on your own and there are several restaurants in the area.

This workshop is PPA-accredited; PPA attendees who attend the entire session will receive one PPA merit.